Idea #1:

Set marketing and innovation objectives based on what your business is and what it should be in 5-10 years. 

Based on what the business is, evaluate what your customer is actually buying and why. What is the value the customer wants? What are the customers’ objectives?

For the future business, evaluate the impact of world events on customers. What changes in demand will events create?

Document your marketing and innovation objectives. 

They form a strategy.

Idea #2:

To motivate employees for top performance, they need:

• Achievement
• Feedback
• Learning opportunities