“Planning starts with the objectives of the business. In each area of objectives, the question needs to be asked, “What do we have to do now to attain our objectives tomorrow?””
Drucker calls strategic planning the entrepreneurial skill because it requires that one make decisions and take actions today that will lead to accomplishing one’s objectives.
One first decides what one’s business is and what it should be. Objectives are set. And then one must decide what needs to be stopped, what new actions need to be taken, and when the actions need to be performed.
Drucker makes clear that strategic decision making is not concerned about forecasting future decisions, it is concerned about making decisions and taking actions today that are based on the future one wants to experience.
Strategic decisions and plans must be worked, they need resources committed today, or they are merely hopes.
(Management, chapter 10)